Table of Contents      

                        Marketing      

 Number

 Title of the Papers

Author/Authors

501

Rebranding and Impact toward Brand Equity

Goi Mei The

507

Shopping Centers Attraction: Saudi Customers Prespective

Saleh Saad Alqahtani

512

Customers’ Criteria Towards Islamic Home Financing: A Case of Johor

Wan Mohd Firdaus Wan Mohamad, Nor Aslily Sarkam and Mohd Nasser bin Abdul Majid

513

Global Versus Local Brand: Perceived Quality And Status-Seeking Motivation In The Automobile Industry

Jessica Sze Yin Ho, Derek Ong Lai Teik, Wang PheikIng, Grace Tay Tsu Phing and New Chye Peng

515

An Investigation of Shopping Criteria in Mobile Phone Markets in Delhi/NCR

Timira Shukla

519

Celebrity Advertising: Literature Review and Propositions

Peter Yannopoulos

520

Transformation of Traditional Marketing Communications into Paradigms of Social Media Networking

T.R. Gopalakrishnan Nair and Kumarashvari Subramaniam

523

The Effect of Marketing Audit to Enhance Company Performance and Marketing Accountability

Muhammad Showkat Imran and Md. Saheb Ali Mondal

524

Study on Vitalization Ideas for Jeju MICE Industry Through Social Network Services (SNS)

Yong-cheol Hwang and Jae-yong Choi

527

A Study on the Perceived Service Quality in Australian Car Insurance Industry

Sharareh Mansouri Jajaee ,Dr. Fauziah Binti Sheikh Ahmad

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update:01-03=2012