Table of Contents      

       

                        Marketing      

 Number

 Title of the Papers

Author/Authors

502

Customer Perception of Time and Complaint Outcome during the Service Recovery Process

Fredy-Roberto Valenzuela and Ray Cooksey

504

The Jones Effect: Quantifying the Effect of Social Norms on Satisfaction

Lance Gentry 

505

Line Extensions, Multi-Application Technology, Modular Product Architecture and Strong Tie with Partners as a Fast-secondís Strategy

Jen-Tsung Huang, Hsueh-Fung Wu and Yu-Sheng Liu 

507

Analytic Investigation of Supply Chain Coordination Contract, Pricing, and Return Policy in E-Marketplace Commerce

Seung Ho Yoo, DaeSoo Kim and Myung-Sub Park 

509

Network Relationships for Firmís Value-Added Strategies: A Case Study of Sarawak Convention Bureau (SCB)

Hamrila Abdul Latip and Kosmas X. Smyrnios 

511

Understanding the Fundamental Building Blocks of Mobile Banking Adoption: A Qualitative Approach

Ewe Soo Yeong and Yap Sheau Fen 

512

Evolving Strategies for Competitive Markets - Commercial Radio Industry and Regulator Orientations in Finland

Ulla Ahlfors 

513

An Anonymous and Non-framing Watermarking Protocol for Digital Right Management

Cheng-Yuan Ku and Chih Zhe Hung 

516

Attributes Consumers are Seeking when Buying Vegetables in Dili and Baucau, Timor Leste

Vicente de Paulo Correia and Maria Fay Rola-Rubzen

     

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update:08-12-2011