Table of Contents      

       

                         Marketing      

 Number

 Title of the Papers

Author/Authors

502

How First Mover Advantages and Agglomeration Effects Matter for Foreign Entry Performance:

Jing’an Tang and Ben S. Liu.

504

Exploring Auction Performance Index of Individual and Corporate Sellers on Taiwan’s Yahoo! Kimo Auction Websites:

Pei-Hsuan Hsieh and Feng-Min Ma.

506

The Impact of Social Factors Affecting Consumer Behavior on Selecting Characteristics of Purchased Cars:

Hossein Mirzaei and Mehdi Ruzdar.

511

Customer Segmentation and Profiling for Automobile Retailer:

Hamid Kazerani Farahani and Lili Afshari.

512

Geodemographic Segmentation: The Case of Ethnic Marketing in Australia:

Alvin M. Chan.

513

The influence of online communication, word of mouth and virtual community on online brand equity:

Fei-Fei Cheng, Hsiao Yen and Chin-Shan Wu.

514

Poker Machine Wars: Social Responsibility and Marketing:

Fredy-Roberto Valenzuela and Josie Fisher.

516

Identifying Hidden Needs for Disruptive Innovation:

Eko Agus Prasetio and Wawan Dhewanto.

519

The Impact of Online Store Quality on Customer Satisfaction and Repurchase Intention:

Szu-Hsuan Chen, Fei-Fei Cheng and Chin-Shan Wu.

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update:10-01-2012