Proceedings of Asia-Pacific Business Research Conference

21-22 February 2011

Hotel Istana

73, Jalan Raja Chulan

50200 Kuala Lumpur

Malaysia

Editor: Ms. Nuha Jahan, World Business Institute (WBI), Australia

Published by: World Business Institute, Australia

ABN 62 087 222 400

31 Blake Street, Berwick 3806,

Melbourne, Victoria, Australia

Copyright 2010 by the above publisher. All rights reserved. No part of this publication can be reproduced in any form or by any means without the permission of the concerned author and/or the WBI

ISBN : 978-0-9804557-5-5

Editorial Note: This proceedings are organised under the following tracks:

1. Accounting

2. Banking

3. Economics

4. Finance

5. Management

6. Marketing

How to find your paper ?

Papers contained in this proceedings are refereed papers as they are blind peer reviewed. The readers are advised to click on individual track (say Finance) and then select the paper by the paper number, title and or author (s). We have tried to minimise the errors but sole responsibility rests on the author(s) concerned. In some cases, we have provided "abstract" only as per instruction of the concerned author(s). We hope these papers would serve as the most valuable materials for business research only and no materials should be used or manipulated for any purpose other than purely academic research. We appreciate the contribution of the author(s) and our editorial staff who worked relentlessly to make the conference an outstanding success with authors from 22 countries.

Nuha Jahan