Table of Contents      

                                            Marketing

 Number

Title of the Papers

Author/Authors

503

An Assessment of the Need for Formal Consumer Education at Secondary Levels within a Developing Country: The Case of Mauritius:

Vanisha Oogarah-Hanuman and Dev Boojihawon

504

A Comparison between US buyers and EU buyers from Chinese Suppliers’ Perspective:

Dong Shen, Pingshen Tong and Craig A. Kelley

505

Perception Malaysian university students towards online shopping:

Wu Jing, Ding Jie, Amir Iqbal, Jie Liang, Shi Huajing and Muslim Amin

509

An assessment of the operational performance of supermarkets in Mauritius:

Lomendra Vencataya

511

Service Quality and Customer Satisfaction: A Study in the Hotel Industry in Malaysia:

Muslim Amin, Zatilaziya Yahya, Wan Faizatul Aniza Ismayatim, Siti Zaroha Nasharuddin and Emilia Kassim

515

Market Research Report for Regional Beef Value Chains in B.C., Canada:

Wei Song, Eric Lien and Avninder Gill

516

Store-Brand Use and Store Loyalty in an Emerging Market: A Case of Shanghai, China:

Wei Song

517

The Effect of Online Venders’ Reputation on Consumers’ Willingness to Pay:

Yingtao Shen, Carolyn Nicholson and Jin Li

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update 18-06-2011