Table of Contents      

                                            Marketing Papers

 Number

Title of the Papers

Author/Authors

508

Application of Consumer Based Brand Equity with Umbrella Brand FMCG-Staples products:

Ganesan Palanisamy, V. Sampath and Anussha

510

The Examination on Media Preferences among Ethinic in Malaysia: 

Izian Idris,

512

Consumers’ Assertive and Aggressive Behaviour – Role of Problem Recognition Styles, Information Search and Demographic Variables: Young Chinese Customers in India:

Ganesan Palanisamy, R. Venkatesakumar  and G.V. Sampth

513

Enhancing Economical, Environmental and Social Services: A Case Study in Iran:

Sajjad Shokouhyar, Saeed Mansour and Behrooz Karimi

515

A New Scenario Of Fashion Marketing In Islamic World: “A Case Study Of Iranian Women”:

 Alireza Miremadi, Samira Iran, MarjanShadafza and Fereshte Moshiri

516

Purchasing Behavior and Attitudes of Organizational Gemstone Buyers:

Leela Tiangsoongnern

518

Social Marketing: Cyberactivism as an Emerging Social Marketing Paradigm for Public Policy, Awareness and Support:

Weng Marc Lim and Ding Hooi Ting

520

The Impact of Expectation & Perception on Customer Satisfaction in Airline Industry (A Case Study of Mahan Air):

Dariush Rafati, Alireza Miremadi and Peyman Shokrollahi

521

Buying Socially Responsible Goods: The Influence of Perceived Risks Revisited:

Fabien Durif, Caroline Boivin and Jean Roy

522

Socially Responsible Consumers: Profile and Implications for Marketing Strategy:

Fabien Durif, Caroline Boivin, Lova Rajaobelina and François-Lecompte,

528

Driving Factors and Effectiveness of Sales Promotion in Shopping Malls in Iran:

Alireza Miremadi, Farhad Sadeh, Shermineh Ghalamkari  and Narges Borji

529

A Survey of Relationship between Electronic Services Quality and Electronic Satisfaction in Banking System:

Zahra Molavi, Karim Esgandari, Jafar Beikzad and Majid Khalili

531

Demand States of 'Made in China' Products in Kerala Markets; Consumer's Perception- A Descriptive Research:

Vanaja Menon Vadakepat

532

New Directions of Research Methodology Toward Sustainability:

Somdee Hongphisanvivat

533

GCC Consumer’s Attitudes of Local Products vs. Products Made in Western Countries:  

Abdulla M. Alhemoud and Qadir Mohiuddin

534

Web 1.0 to Web 3.0 Evolution and Its Impact on Tourism Business Development:

Mohammad Hossein Eftekhari, and Zeynab Barzegar

 

 

 

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update 25-04-2011