Table of Contents      

                  Marketing Papers

 Number

Title of the Papers

Author/Authors

501

Consumers’ Preference for the Survival of FMCG Companies in Rural India:(A Case Study of Hindustan Unilever Limited)

: Vijay Kumar Gangal, Nitika Gautam and Naveen Kumar.

502

Compulsive Buying Tendency of Young Consumers

: Norjaya Mohd. Yasin.

504

The Facebook Effect: An Analysis of Beer Drinkers’ Perception of Brands in an Online Environment

: Justin Beneke.

505

Consumers’ Buying Behaviour in an Emerging Market Setting – The Case of the Entry-Level Private Label Brand

: Justin Beneke.

506

Service Quality in the Betting Industry: An Emerging Concern

: Jyoti Devi Mahadeo and Darvin Shibdat.

507

B2B e-Marketing Critical Success Factors (B2B-eM-CSFs) and e-Business Performance: The Moderating Role of Senior Management Support and Government Commitment

: Woon Kian Chong, Xiangmeng Huang and Mathew Shafaghi.

508

A Study of the Influencing Factors on Hospitals’ E-Procurement Adoption in Taiwan

: Chechen Liao, Sheng-Luen Syu and Pui-Lai To.

509

Investigating Home Buyer Loyalty through Satisfaction and Perceived Value Dimensions

: Sirinya Sunthorncheewin, Supeecha Panichpathom, Atcharawan Ngarmyarn and Niti Ratanaprichavej.

513    
 

 

 

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update 14-01-2013