Table of Contents      

                                            Marketing Papers

 Number

Title of the Papers

Author/Authors

501

Empirical Investigation of Consumer Protection in Jordan: The Perspective of University Students:

Sami Alsmadi

502

Impact of Social Culture Factors on Social Comparison, Internalization and Body Image, in Karachi:

Tariq Jalees

504

Kingfisher’s Attack on the China Market: a Success?:

M. John Foster

505

Service Recovery Strategies and Customer Retention in Financial Institutions: An Empirical Study in Malaysia:

Nek Kamal Yeop Yunus, Ahmad Zainal Abidin Abdul Razak, Salomawati Ishak and Azman Ismail

506

Are You Happier When Making Predictions with Medium Uncertainty? How About with Confidence or with Friends?:

Chien-Huang Lin, Hui-Hsi Hung and Yi-Hsin Li,

507

Impact of Customer Loyalty on Customer Retention: Moderating Role of Customer Satisfaction (Case of Pakistan Mobile Telecommunication Service Providers):

Khizer Hayat

508

Structural Equation Modeling on the Antecedents of Customer Loyalty:

Mohammad Muzahid Akbar and Md. Munir Hossain

509

Promotional Activity Involvement of Commercial Banks: A Comparative Analysis among Three Generation Banks in Bangladesh:

Quazi Sagota Samina and Razib Alam

510

An Assessment of Email Advertising Effectiveness: Permission-Based Email and Spamming:

Mohamad Rizal Abdul Hamid and Hsin Hsin Chang

512

Market Environment, Marketing audit and Performance: Empirical Evidence from Taiwanese Firms:

Wen Kuei Wu

515

Customer Satisfaction and Behavioural Intentions in Malaysian Low-Cost Carriers: The Moderating Role of Gender:

Hon Tat Huam, Sangeeta Balasubramaniam, Thoo Ai-Chin, Ahmad Jusoh and Amran Md Rasli

516

Understanding Social Media Adoption: The Role Of Perceived Media Needs And Technology Characteristics:

Izzal Asnira Zolkepli and Yusniza Kamarulzaman

517

 Impact of Brand Meaning on Brand Equity Of Higher Educational Institutions in Malaysia:

Mei Teh Goi and Aliah Hanim Mohd Salleh

522

Measuring Adherence to the FSC Standards of a Fast Food Chain Using Service Quality Model:

Marie Redina M. Victoria and Joy C. Paragua

 

 

 

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Update:16-01-2013