Table of Contents      

                  Marketing Papers

 Number

Title of the Papers

Author/Authors

503

EFFECT PERCIEVED VALUE ON TRUST AND BRAND LOYALTY: PERSONALITY AS MODERATION VARIABLES

    Suliyanto
504

Reaching the Australian Ethnic Consumers: Some Food for Thought

Syeda Nusrat Afza and Mohammed A Razzaque.

511

Marketing Through Literary Criticism: An Introspective Perspective to Consumer Culture

Niva Bhandari.

514

E-Retailing: An Assessment of the Mauritian Consumers’ Behaviour Towards On-Line Shopping

Vanisha Oogarah-Hanuman and Michael Stephen Fook Chong Hok Yin.

517

The Influence Factors of Green Purchasing Behavior: A Study of University Students In Jakarta

Ronnie Irawan and Dahlia Darmayanti.

522

Relationships among Service Quality, Image, Customer Satisfaction and Loyalty in a Hong Kong Franchised Bus Company

Yeung M. H. Iris.

524

Co-Creation Methodologies in a Vendor – Customer Matrix Organization: A Boundary Theory Approach

Mukesh Srivastava and Christopher Stewart.

526

Relationships among Service Quality, Value, Customer Satisfaction and Loyalty in a Hong Kong Harbour Cruise Company

Iris M. H. Yeung and Stephen C.H. Leung.

     

Back to Home page  

update 20-04-2012