Table of Contents      

                                            Marketing Papers

 Number

Title of the Papers

Author/Authors

501

The Perception of Young Muslim Consumers:  Religiosity, Ethnocentrism and Corporate Image Perspective:

Ahasanul Haque, Sabbir Rahman and Farzana Yasmin

506

Assessing the impact of Advertisement towards Malay Consumers: an Empirical Study of Fast Food Restaurants in Malaysia:

Ahasanul Haque, Almas Asri, Sabbir Rahman and Farzana Yasmin

507

Developing Geographical Information Systems as Retail Information Technology for Hypermarket Business: Current Issues and Future Prospect:

Abdul Manaf, Ruslan Rainis and Malliga Marimuthu

508

Transforming Customer Postal Address into Spatial Address for Demographic Analysis: A Case of Non-Contractual Customers in Seberang Perai, Pulau Pinang of Malaysia:

Abdul Manaf, Ruslan Rainis and Malliga Marimuthu

511

 Integrating Fuzzy Kano‘s Model and QFD for Service Quality of Online Shopping:

Yu-Che Wang, Yu-Cheng Lee, Yin-Chun Lo and Yin-Chun Ho

513

The Potential of Internet Marketing for Consumer Products in Thailand:

Worawan Ongkrutraksa

514

How Do You Evaluate Products? The Moderating Effects of Scale Form:

Chien-Huang Lin and Su-Hui Kuo

515

A Quantitative Measure of Consumer-Based Brand Equity in Co-Branding:

Chia-Lin Lee

518

Marketing Strategy for Non‐Profits in Developing Economies:Volunteer Market Segmentation:

Shubhank Goswami, Madhur Maheshwri and Mansi Dhiman

     

Back to Home page  

update:21-09-2011