Table of Contents      

                                            Marketing

 Number

Title of the Papers

Author/Authors

501

Idiosyncratic Consumers as Social Operant Resources: A Loyalty Program Perspective

: Denton Anthony

502

Role of Development Marketing Intent in Corporate Social Responsibility:An Exploratory Investigation in the Indian Context

: V. Mukundadas and Saji K.B.

505

Can a Chinese Domestic Brand Flourish in the Luxury Watch Market in China? The success of FIYTA

: Jane Wu and Xinyue.Zhang

507

Marketing Research: Analysis of Key Motivators Loyalty in the Energy Sector

: Milena Sviteková and Mária Rostášová

508

Factors Affecting the Green Housing Purchasing

: Piyapong Numraktrakul, Atcharawan Ngarmyarn and Supeecha  Panithpathom

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update 05-06-2012new