Table of Contents      

                                            Marketing Papers

 Number

Title of the Papers

Author/Authors

501

Branding Beyond Culture

: Mahreen Mamoon and M Sohel Iqbal.

502

Cookies and the Privacy Issues in the Internet: A Conceptual Framework

: Majharul Talukder and Mahfuz Ashraf.

506

Mobile Information Services Marketing: An Assessment Of Needs, Quality and Satisfaction

: Shahriar Akter and Fumiyo Kondo.

507

Exploring Underlying Dimensions of Business Benefits through Corporate Social Responsibility: A Study on Commercial Banks

: Ishrat Jahan Tania.

511

Factors Affecting Customer Hospitality: A Study on Fast Food Industry in Bangladesh

: Ashraf Harun, Fayez Ahmed, and Maniruzzaman.

512

A New Cooperative Marketing Strategy for Agricultural Products in Bangladesh

: Abdullah and Rokibul Hossain.

513

Analyzing the Effects of Sales Promotion and Advertising on Consumerís Purchase Behavior

: Ripon Kumar Chakrabortty, Mosharraf Hossain, Farhad Hasan Azad and Jakirul Islam.

514

A Study On Brand Name Selection Through Analytical Hierarchy Process

: Nadeem Akhtar.

515

Social Network Sites: Facilitating Consumers Anti Consumption Activities?

: Tasmia Ekram Tushi.

517

Beautification for Female in Bangladesh: Exploring the Service Gap through Servqual Model

: Ayesha Tabassum and Parisa Islam Khan.

Back to Home page  

update:19-12-2012