Table of Contents      

                  Marketing Papers

 Number

Title of the Papers

Author/Authors

507

Analysing the Implications of the Contradiction between the German Chancellor and the EU

: Antonio E. Morales-Pita.

510

Critical Success Factors for Incorporating Social Media Marketing in IMC Reference to Telecom Companies

: Suman Valeecha and Asghar Reza.

512

The Influence of Social Reference Groups on Automobile Buying Decision (Exploratory Research Focused on Young Executives)

: Syed Asghar Reza and Suman Valeecha.

533

Cultural Congruency and Buzz Marketing: Contrasting the Opinions of Professionals and Consumers

: Karim Ben Yahia, Soukeina Touiti and Mourad Touzani.

534    
536

Paradigm Wars: Promoting Mixed Methods Research in Social Sciences

: Douglas Rhein.

 

 

 

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update: 12-01-2013