Table of Contents      



Title of the Papers



Price Sensitivity-Consumer Satisfaction Relationship towards Electrical Appliances:

Wong Foong Yee and Tan Hwee Xian.


The Key Factor for Rapid Change in Cultures and Traditions; and the Proof of the Emergence of “The Marketing Opportunity Life-Cycle” Theory:

Ahmed Adel Mostafa and Heba- tolla Adel Ibrahim Lotfi.


Factors Influencing New Mobile Phone Purchases: A Comparison between Asian and Middle Eastern Consumers:

Christopher Scott and Christina Gasser.


Logistics Development Study of East Coast Region: Early Investigation: 

Zuraimi Abdul Aziz, Mohd Rafi Yaccob and Mohammed Dahlan Ibrahim.

Back to Home page  

update 10-04-2012