Table of Contents      

                  Marketing

 Number

Title of the Papers

Author/Authors

513

Price Sensitivity-Consumer Satisfaction Relationship towards Electrical Appliances:

Wong Foong Yee and Tan Hwee Xian.

515

The Key Factor for Rapid Change in Cultures and Traditions; and the Proof of the Emergence of “The Marketing Opportunity Life-Cycle” Theory:

Ahmed Adel Mostafa and Heba- tolla Adel Ibrahim Lotfi.

517

Factors Influencing New Mobile Phone Purchases: A Comparison between Asian and Middle Eastern Consumers:

Christopher Scott and Christina Gasser.

521

Logistics Development Study of East Coast Region: Early Investigation: 

Zuraimi Abdul Aziz, Mohd Rafi Yaccob and Mohammed Dahlan Ibrahim.

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update 10-04-2012