Table of Contents      

                                            Marketing Papers

 Number

Title of the Papers

Author/Authors

506

The Adoption of Marketing Innovations In A B2B Context: A Conceptual Framework:

Rania Hussein and Christine Ennew.

508

Determinant Of Retail Selection Decision In Malaysia:

Che Aniza Che Wel, Nor Asiah Omar and Siti Rahayu Hussin

509

Multi-Brand Loyalty Behavior: A Consumption Phenomenon to Complete a Consumer’s Life Project:

Nopporn Ruangwanit and Tipsuda Tangwongchareonlap

510

An experimental study on the role of Store Benefit and Information Search by Shopper towards In-Store Communication:

Dwarika Prasad Uniyal

511

Does Ethical Ideology Matter? Investigating its Relationship with Attitude toward Counterfeit Purchase and Counterfeit Purchase Intention: 

Ricky Yee-Kwong Chan

512

Australian University Adoption of the E-Services System: A Case Study:

 Kamaljeet Sandhu

513

The Spillover Effects of Product Line Advertising:

Yi-Fen Liu and Chi-Cheng Wu

514

Product Warranties and the Information Environment of Analysts' Earnings Forecasts:

Chien-Ju Lu and Teng-Hui Wang

516

Predicting Brand Loyalty and Product Involvement Behavior of Indian Teenagers Incorporating the Moderating Effect of Brand Influence Score:

Dipak Saha, Shuvendu Dey and Debasis Bhattacharya

518

Relationship between Website Attributes and Customer Satisfaction: A Study of E-Commerce Systems in Karachi:

Aum-e- Hani and Faisal K Qureshi

521

"Brand Soul" – The Renaming Principles of a Service Organization:

Robert L. Williams, Jr. and Maktoba Omar

     

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update 07-07-2011