Table of Contents      

                                            Marketing  Papers
Sl Number    
1 REDUCING THE COGNITIVE GAP OF WEB TRUST BETWEEN WEB USERS AND SEAL SERVICES PROVIDERS USING THE CPA AUDITING SERVICE:  Shi-Ming Huang  and  Lin-Yi Chou
2

Integrated Marketing Communication and its Measurement in Albania reality:

Elenica Pjero , Xhiliola Agaraj  and Irma Shyle.
3 Developing a Benefit-based measurement scale using factor analysis: an improved method for understanding Egyptian car buyers: Dina El Kayaly  and  Ahmed Taher
4

Using the Internet Archive for measuring web site change: A methodology:

Florian Stahl,  Andrew King  and  Savvas Papagiannidis
5  

Consumer Loyalty in South Asia: A double edged sword? :

Fara Azmat  and  Ramanie Samaratunge
6 THE  IMPACT  OF  THE  GLOBAL  FINANCIAL  CRISIS  ON CONSUMER BEHAVIOUR : Priya Baguant,  Helen E Perriman,  Rooma Roshnee Ramsaran-Fowdar

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