Table of Contents      

                                            Marketing  Papers
Sl Number

Title of the Papers


1  Art of Marketing Village Crafts; Challenges in Applying Quantitative Marketing to Resist Recession  Vanaja Menon, New York Institute of Technology, UAE
2  Web as New Advertising Media among the NetGeneration: A Study on University Students in Malaysia  Arasu Raman and Viswanathan Annamalai, INTI University College, Malaysia
3  Role of Relationship Marketing in Competitive Marketing Strategy  Siamak Azadi, Iranian Academic Center For Education, Culture and Research (ACECR ), Iran
4  Relational Governance, Specific Assets and Business Culture: Evidence from Pakistan  Umar Burki, Vestfold University College, Norway and Arnt Buvik, Molde University College, Norway

 Women as a Consumer Force and Decision Maker in Pakistani Household

 Saira Khan, Air University, Pakistan and Mohamed Nasr, Comsats Institute of Technology, Pakistan

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