Table of Contents      

                                            Marketing Papers

 Number

Title of the Papers

Author/Authors

502

An Empirical Investigation Concerning the Use Of Brand Elements In E-Mail-Marketing:

 Larissa Hammon, Stefan Hampel and Hajo Hippner

504

Consumers’ Need for Prestige: Scale Development:

Stefan Hampel, Larissa Hammon and Hajo Hippner

507

Dimensionality Testing of Festival Consumption Emotions:

Jenny Lee

511

The Effect of Switching Barriers Types on Customer Loyalty:

Fredy Valenzuela

514

Country Personalities:

 Rosane Gertner

515

The Status of the Egyptian Networked Economy and Recommendations for Improvement:

Omar Ramzy, James Ogden and Denise Ogden

516

Perceptions of Children’s Influence on Purchase Decisions A Comparison between the U.S. and Egypt:

Omar Ramzy, James Ogden and Denise Ogden

 

 

 

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update 01-06-2011